advertising...

[Bibio]

why are motorbikes not advertised on UK telly?

[simesb]

Dunno - but there are some cool adverts for bikes on youtube

[Lissa]

They are on British Eurosport. Sky, I know, but still UK telly.

[Woz]

It's something to do with bikers being a very small target market and TV being ridiculously expensive. Also, that market is quite pro-active in that we seek out information on new products in specialised press rather than wait to be spoon-fed, so mass advertising on mainstream TV would be seen as a waste of effort.

[Speedy Claire]

I saw an advert for the gladius on mainstream tv

[Geoffrey]

adverts cost money to make and then air, especially in prime time. There is a small target audience to aim for.

[timwilky]

Considering cost and target audience. why did Suzuki keep advertising the Bergman during breaks in racing on Eurosport. I can understand the ride the winds of change etc. But not a Bergman for racing fans

[simesb]

Considering cost and target audience. why did Suzuki keep advertising the Bergman during breaks in racing on Eurosport. I can understand the ride the winds of change etc. But not a Bergman for racing fans

Loads of people watched F1, but the adverts were for Fords and Vauxhalls. Volume sales, not high value sales.

[keithd]

i've only ever seen bikes advertised on indian telly.

hth

[Dave20046]

they advertise on the radio round sheffield, not sure about elsewhere. Never seen anything on the telly. Maybe they think there's not a big enough market? :scratch:

[Miss Alpinestarhero]

I've seen bike adverts on Tv although they are mainly on Sky. Ive seen plenty of "suzuki winds of change", Honda adverts where the bike is supposed to be a a dangerous dog..Heck, Ive even seen some moped adverts.

Im either in the right place at the right time or I watch too much TV :scratch:

I guess there arent many adverts (compared to car adverts) because the target audience is very small. Plus it costs LOADS to advertise. If I remember correctly from my A' level media studies, advertisers pay X amount per second when their advert airs. It could easily go into the thousands for a 30 second advert. Not cheap.

[gruntygiggles]

It's all down to the return they get on the investment made into airing the ads. The return on investement for motorcycle sales would be practically non existent. The market is not large enough, the target audience is too varied for manufacturers to be able to pick one good channel or programme to align itself with. You could argue that getting Rossi to feature in Yamaha R1/R6 ads around the MotoGP could work on a targeting level, but still there won't be enough return to make it viable. The market just isn't big enough to support it.

Also, don't forget that an advert has to be created as well and that can cost millions!

So.....in a word, the answer to your question is.....COST!

[Sid Squid]

Ditto what was said above re cost of advertising and volume of sales, and of course the fact that as a consumer section we're very aware of the industry, and you can't sell motorbikes to people who don't already want one, however good your advertising.
I don't ever remember seeing an actual motorcycle advert on terrestrial telly, but there was in the eighties a TV campaign by, I think, the MCIA, (a UK motorcycle industry body), that used the line:

Free with every motorcycle; you.

I don't know if it was judged a success, but certainly back then it was one of the very few times there was a motorcycle on the telly at all, except of course when the unimaginative makers of TV dramas needed the bad guys to have transport of some kind.

[Geoffrey]

Considering cost and target audience. why did Suzuki keep advertising the Bergman during breaks in racing on Eurosport. I can understand the ride the winds of change etc. But not a Bergman for racing fans
the adverts they play during the motogp and wsb coverage on eurosport covers the hole of europe (only the commentators changer per country), scooters are big hits in the eu mainland and the majority of viewers watching either of these two events are motorcyclists