Aussie Drive Safe Ad

[CheGuevara]

Probably a hitler post, but in any case I thought it was brilliant:

http://www.youtube.com/watch?v=Z2mf8DtWWd8

[Luckypants]

Brilliant, really makes you sit up. Unfortunately you may be preaching to the converted here, but I hope someone watches that and thinks again.

[CheGuevara]

Brilliant, really makes you sit up. Unfortunately you may be preaching to the converted here, but I hope someone watches that and thinks again.

Ah yeah - I figure most here have enough sense -but might be worth passing around. :)

[Spiderman]

:shock: Moving to say the least. Lump in my throat right now.

be safe out there please everyone, especially as Speedplay just posted his thread of Ms Speedplay rolling the car.

[MattCollins]

Yep, its a ripper.

[plowsie]

Good video.

[Richie]

that's quite graphic...
get's the point across No Messing...

[Owenski]

thats properly shocking!
where are they from I've not seen them on english tv.

[MattCollins]

Matt, these ads are currently being shown all over Australia. The government really goes all out on these ads every year and every year it is bigger than the last.

Don't you get this sort of road safe advertising in the UK?

[Spiderman]

MattCo, we do get seasonal anti drink drive ads but tbh i dont think they have as much impact as your ones do. This is the current one http://www.youtube.com/watch?v=fH7eYR_0UmA

[Owenski]

Yeah ours are a lot more suggestive. The graphical style of yours might hit home a little bit more.
I saw a "traffic cops" last night which was based around an accident which had occured because the driver of a wagon was playing with his cab phone. a 6 car pile up followed, the car at the rear of a sationary que (a 206) was crushed to about a metre in length. Very eye opening stuff, the hardest part tbh was watching an officer knock on the door of the mother of the girl killed, Heart breaking.

[MattCollins]

MattCo, we do get seasonal anti drink drive ads but tbh i dont think they have as much impact as your ones do. This is the current one http://www.youtube.com/watch?v=fH7eYR_0UmA

I watched that ad four times and still didn't understand it. Schitzo?

[Spiderman]

Yeh, lame eh?
Its trying to be the guys "forward thinking inner conciousness" or something but most people just ignore it.

[MattCollins]

Aha... bit slow on the uptake, but can see it now... thought it was just some nutter having a conversation with himself.

[Spiderman]

well if you'd had a few drinks and were considering driving it wouldnt exactly make you think twice would it? So it has no real impact unless you are actually listening to it actively.

IMHO, its a major fail for what its trying to achieve.

[MattCollins]

Problem with graphic advertising is that people do become acclimatised to it. It loses its impact after a while.
Have to admit though, it is a high quality ad with real impact... if you can sit through the first 3min or so...

Anyway, I need sleep so I'm off.

[beabert]

I dont think any of them will have an impact, only seeing it will, then its too late.

http://www.youtube.com/watch?v=wq4ZkpJzxtE

Not a very nice advert

[Dave20046]

Matt, these ads are currently being shown all over Australia. The government really goes all out on these ads every year and every year it is bigger than the last.

Don't you get this sort of road safe advertising in the UK?
No, we should do - whenever anyone dares to do something effective it always get's pulled because England's full of fannys

[MattCollins]

I dont think any of them will have an impact, only seeing it will, then its too late.

http://www.youtube.com/watch?v=wq4ZkpJzxtE

Not a very nice advert


You are probably right. There is nothing like seeing one of your riding buddies die or being first on scene to a horror crash where seven people have died and seeing an 8-10yo child sprayed across the road in pieces like roadkill to bring home the message.

About my earlier comment on acclimatisation... The first time I saw that ad, it had an impact, second time around nothing.

[MattCollins]

No, we should do - whenever anyone dares to do something effective it always get's pulled because England's full of fannys

There was a similar sort of resistance here and that is when the powers that be should grow some and say they are going to be aired regardless in the interest of the greater good instead of succumbing to pressure from a bunch of sissies if they are serious about these sorts of ad campaigns.

[Lozzo]

About my earlier comment on acclimatisation... The first time I saw that ad, it had an impact, second time around nothing.

I think the impact it had the first time you view it really ought to be enough. We have wishy-washy advertising of this sort in the UK because the tree-hugging "think of the children" sector of our society would be up in arms about seeing anything so graphic.

I say sod them, show some ads that really hit home and see the casualty figures drop as they have in Oz.

[MattCollins]

I think the impact it had the first time you view it really ought to be enough....


Yeah, you'd think so, but then I wonder.

It may be that it is very easy for people to deny this sort of ad. It is, after all, a fake Holliwood style production with actors, fake blood and some great stunts and a good splattering of CG. Yes there is an initial impact, but it's all fake and people know it.

[Lissa]

Excellent ad. Should be shown over here.

I've passed it on and it's having the same response there too. As someone there said, if it saves just one life this Christmas it's worth passing it on.

[Mike2165]

I think the Australians do this so much better than over here. Who remembers any of our anti DD campains, even if theirs has only an initial impact, it at least has an impact. I'd be all for this coming over onto our screens, but it'll never happen in nanny britain.

[BanditPat]

We got shown alot of them at work last year after there was a load of car crashes from people at work, police came in etc and tbh the only ne that I didnt like was this (http://www.youtube.com/watch?v=xtJqw--DGl8&feature=related) one

[MattCollins]

BTW, in case anyone was wondering or couldn't figure it from, well... slightly contradictory comments, I am on the fence with this sort of advertising.

[Lozzo]

My (inherited) younger three kids' real dad was killed by a 17 yr old who had defective eyesight and was driving like a ****. Mabe if they had advertising that encouraged better eye tests, including a night blindness test, that might help.

[MattCollins]

That's a s***. I'd have thought that eye sight testing would be entirely on the department issuing licences. A couple of years ago I had my first eye sight testing for licence renewal... ever. I am only a couple of years your junior btw.

[Thingus]

If our government grew some balls and showed some fingers then we'd see ads like this.

[MattCollins]

http://www.youtube.com/watch?v=JEziqKYrnS4

http://www.youtube.com/watch?v=8bl68iB38GQ

Gawd, there is a lot more...