Photographers! How can I recreate this?

[LewSpeight]

Long exposure, fancy light paintings. But any tips or maybe specific facts?
Thanks in advance13505

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[Mark_h]

Ctrl+C followed by ctrl+V should work :)

Guess it's a selection of masks and some patience.

[Bluepete]

I think the car is a studio shot, judging by the lighting. The background is going to be heavily photoshopped too. Best bet to emulate it would be go and get the background sorted first, then the car, either in natural light or at night and paint it in with a torch. You can merge several car images together to give the right balance.

It's a big, fancy ad campaign shot for a prestige car manufacturer. They won't have scrimped on the photographer!

Pete ;)

[Hysteria_UK]

Look up HDR to get that effect of the car.

[LewSpeight]

Thanks for the responses, I'm knowledgeable about HDR, just wanting to do it the proper way if I can!

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[wyrdness]

Chances are that's a CGI rendering rather than a photo.

[keith_d]

I'll go with Photoshop and a generous helping of computer power. But you could go some way towards the effects they've achieved in camera.

First you would need a red graduated filter with a hard transition (I think Tiffen make one). This is going to turn everything in the top of the frame red, including the highlights on the top left of the windscreen, and the edge of the bonnet.

Next a graduated grey filter to darken the top half of the sky, and a blue filter covering the bottom half of the frame

Next on my list would be several grand's worth of tungsten lights on cherry pickers left and right of the camera position These are going to light the front and side of the car to give us a fairly natural colour when combined with the blue filter.

Finally, add a couple more Mercs with HID lights and probably blue gels to accentuate the effect. One parked to the right and the other driving on the left to provide the lines and splodges of blue light which balance the red sky.

The only bit I don't get is the nasty orange splodge on the bumper. Maybe they didn't get many frames before the light went.