Ride like your life depends on it... because it does!

[Daz]

... someone posted that, in another thread, and I think it's a brilliant motto for anyone who rides a bike!

Has anyone seen an ad. on TV with a Ducati 999(I think) going out for a spin? I thought it was very good. It showed a lot of the dangerious situations, people on bikes, should look out for. diesel, cow crap, tractors, people not indicating, etc.

Sorry if this an old subject, but it's the first time I've seen the ad. :oops:

On a lighter note: I love the new play station ad, "...one lone golfer, is no match, for 3 fit females." :lol:

[Wiltshire7]

not seen that bike add. what was it on?

[Viney]

Thanks for the news flash ;) :lol:

Seriously, many a true word spoken in jest and all that.

I have always prefered, ride like everyone is trying to kill you!

[Italianjob]

The advert with the 999 can be seen here:

http://www.thinkroadsafety.gov.uk/campaigns/motorcycles/motorcyclesmedia.htm#video

It's the "Perfect Day" video.

[K]

Ahhh, I'm sure that PS2 ad was the brainchild of some Ad Exec who had seen one too many episodes of Big Train. :lol:

[Wiltshire7]

i think thats a pretty good ad...

[K]

Finally seen the ride ad now - that's a good 'un. Now if only they could make a similar one for car drivers.

A bikers perfect day, but seen through the eyes of drivers - with them looking more carefully at junctions and roundabouts, moving their head to look around their large A pillars, thinking before they overtake in the opposite direction and being more aware of bikes parked in the street when reversing.
Now that would be an education to some!