New Leaf

I read an interview with the MD fom PJ1 and he said the best way to lube a chain with his product was to spay it on the chain, spin the back wheel a few times and then wipe the chain with a clean rag to remove the excess.

You won't remove any lube from the bits that need it, ie on the inside around the o-rings. You'd just be wiping off the bits that would fling off and make a huge mess in the first couple of miles, and making sure u have a thin even coverage.