[timwilky]

Why cheap. I am fed up of hearing about cheap drink at supermarkets. It ain't cheap.

It is the pubs that are expensive. The supermarkets don't sell it at a loss. they need to recover their overheads etc. If the likes of weatherspoons, last orders etc can knock beer out at circa £1.50 a pint who is making money flogging it at a trendy bar for £2.70-£3 a pint.