[timwilky]

I would advise your friend to take it to court, most enforcement orders come out of a default by not defending it before the court.

You cannot be fined by a private company, they only have the ability to issue a penalty by virtue that by parking on private land you entered into a contract to park and broke the terms of the contract.

Penalties cannot be punitive, they must represent the financial loss brought about by breach of contract. Nobody can say a store lost £60 because you parked in the wrong place.

fight it. but do not ignore it or they win by default and costs get huge every time they fail to collect.