In order to get it bright red, it's best to bleach it first. You then need to get some properly good stuff, store bought stuff often runs and also won't produce the proper vivid redness I think she's after (see picture below). In my wild youth I had my hair bright red like that, I got the stuff from a
goth chick boot store in Cardiff that also sold accessories for said girls including hair dyes in every colour of the rainbow.
I'm positive I still have a pot of the stuff left so I'll go and see who makes it when I get home.
This is the result she's after, right?
