A nice, self-indulgent piece:
http://www.bbc.co.uk/news/magazine-18876753
Quote:
|
Paul Domenet, co-founder of ad agency Johnny Fearless and former creative director at Saatchi & Saatchi, says: "I like that there's something slightly disingenuous about the whole thing, having the nerve to say 'Don't fly with us in the first place'. Self-effacement always goes down well with the British. BA have been responsible for some of the best ads that have ever been produced. What I liked is that it's a return to that scale. It's beautifully crafted. The personalisation is a bit of genius. It adds an extra dimension. It elevates it above a TV ad. This is really how social media should be done - you shouldn't intrude on people's conversations, you should be the subject of their conversations."
|
What?