"ISA systems do not automatically apply the brakes, but simply limit engine power preventing the vehicle from accelerating past the current speed limit
unless overridden."
A limiter which can be manually over-ridden really isn't a limiter.
Safety kit in vehicles usually attracts opposition, seatbelts, ABS, helmets, all have had vocal opposition.
This important new safety equipment will reduce road fatalities and injuries and that is A Good Thing.
Anyway I feel its time for a tune.....
https://www.youtube.com/watch?v=FAvQSkK8Z8U