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Craig380 · 26-11-22, 09:14 AM

This whole idea of what used to be 'extras' - such as heated seats, heated steering wheel, performance upgrades etc - already being fitted to the car and enabled by dealer software upgrades is already controversial.

The manufacturer argument is that few people buy their cars outright these days, but instead lease them, so building-in what used to be dozens of different optional extras and just enabling them in software cuts assembly costs. And previously the owner would have had to pay for the specified extras to be installed, so charging them to 'switch them on' doesn't make any real difference.

But for the owner / leaser, it leaves a bit of a bad taste that a function like heated seats is already installed in their car, but they have to pay a fee to enable it.

I suppose it's a question of perception.

26-11-22, 09:14 AM	#2
Craig380 Member Mega Poster Join Date: May 2015 Posts: 1,302	Re: The future? This whole idea of what used to be 'extras' - such as heated seats, heated steering wheel, performance upgrades etc - already being fitted to the car and enabled by dealer software upgrades is already controversial. The manufacturer argument is that few people buy their cars outright these days, but instead lease them, so building-in what used to be dozens of different optional extras and just enabling them in software cuts assembly costs. And previously the owner would have had to pay for the specified extras to be installed, so charging them to 'switch them on' doesn't make any real difference. But for the owner / leaser, it leaves a bit of a bad taste that a function like heated seats is already installed in their car, but they have to pay a fee to enable it. I suppose it's a question of perception.