Finally seen the ride ad now - that's a good 'un. Now if only they could make a similar one for car drivers.
A bikers perfect day, but seen through the eyes of drivers - with them looking more carefully at junctions and roundabouts, moving their head to look around their large A pillars, thinking before they overtake in the opposite direction and being more aware of bikes parked in the street when reversing.
Now that would be an education to some!
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