Steve
Not wishing to teach my granny to suck eggs, but how can you know what the page is that the link refers to with only the "text" that numbers has posted. It is only if you look at the underlying html or hover on the actual link in abrowser that you will see where it actually goes.
This is one of my arguments against the growing use of html based mail. People see what they think they see. Would you click on a link that was titled "paypal scam", no of course you wouldn't but is the link said "I am the genuine paypal" then people trust it.
it is simple html tags like
http://www.paypal.com . Using this the test in the browser says paypal but when you click on it off you go to the phishing site.