If you are targeting via local advertising then i would say it probably would. I went along to check it out last year after being invited along. None of it fits with our target market so I didnt take it up but it was still worth a look to see what this network marketing stuff was about. if I was a new local business I would do it for sure.
At our local BNI there is no restrictions on types of businesses joining as it is very much word of mouth based on your service standards etc so individual businesses get out what they put in. If the new business gets a better reputation then they get the referrals and you can build it up from there.
From what I can see it would take a while to build up the reputation and then it must be maintained by attending the weekly meetings to pass and recieve referrals etc.
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