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Seeker · 25-11-18, 08:18 AM

I noticed something in my behavior recently; a bias against certain manufacturers. I would be looking at a webpage and skip over the road tests of most European bikes.
Other than a Triumph (which was made in Thailand anyway), I've always owned Japanese bikes and bought from all 4 main producers over the years.

What brought this to my attention was the new Royal Enfield, it struck me that I'd consider buying one yet a Ducati/Aprilia/KTM/BMW/MotoGuzzi; no way.
We have a local BMW dealer so it's not a case of access, although the other European dealers are a minimum of 40 miles away - I think it must be a cognitive bias based on my (erroneous?) perception of their reliability plus I'm usually more interested in smaller bikes (both physically and in capacity).

Anyone else biased against certain manufacturers?

25-11-18, 08:18 AM	#1
Seeker Member Mega Poster Join Date: Jun 2016 Location: NE Lincs Posts: 1,069	bias I noticed something in my behavior recently; a bias against certain manufacturers. I would be looking at a webpage and skip over the road tests of most European bikes. Other than a Triumph (which was made in Thailand anyway), I've always owned Japanese bikes and bought from all 4 main producers over the years. What brought this to my attention was the new Royal Enfield, it struck me that I'd consider buying one yet a Ducati/Aprilia/KTM/BMW/MotoGuzzi; no way. We have a local BMW dealer so it's not a case of access, although the other European dealers are a minimum of 40 miles away - I think it must be a cognitive bias based on my (erroneous?) perception of their reliability plus I'm usually more interested in smaller bikes (both physically and in capacity). Anyone else biased against certain manufacturers?