Can be great. I tour on the bike, so volume is critical and tends to put the price up, but if you go by car there's no need to pay premium prices for small package size.
My top tip, get decent airbeds (or for higher budget a Thermarest mattress) and a 12V plug-in compressor. Really does make all the difference. Flat type ones are most comfy, the ones like 4 tubes can be pretty uncomfortable and awkward, bad nights sleep = bad mood.
Some on-line camping places have super clearance deals.
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