Aussie Drive Safe Ad

Yeah ours are a lot more suggestive. The graphical style of yours might hit home a little bit more.
I saw a "traffic cops" last night which was based around an accident which had occured because the driver of a wagon was playing with his cab phone. a 6 car pile up followed, the car at the rear of a sationary que (a 206) was crushed to about a metre in length. Very eye opening stuff, the hardest part tbh was watching an officer knock on the door of the mother of the girl killed, Heart breaking.

Originally Posted by Spiderman

MattCo, we do get seasonal anti drink drive ads but tbh i dont think they have as much impact as your ones do. This is the current one http://www.youtube.com/watch?v=fH7eYR_0UmA

I watched that ad four times and still didn't understand it. Schitzo?

[Spiderman]

Yeh, lame eh?
Its trying to be the guys "forward thinking inner conciousness" or something but most people just ignore it.

Aha... bit slow on the uptake, but can see it now... thought it was just some nutter having a conversation with himself.

[Spiderman]

well if you'd had a few drinks and were considering driving it wouldnt exactly make you think twice would it? So it has no real impact unless you are actually listening to it actively.

IMHO, its a major fail for what its trying to achieve.

Problem with graphic advertising is that people do become acclimatised to it. It loses its impact after a while.
Have to admit though, it is a high quality ad with real impact... if you can sit through the first 3min or so...

Anyway, I need sleep so I'm off.

I dont think any of them will have an impact, only seeing it will, then its too late.

http://www.youtube.com/watch?v=wq4ZkpJzxtE

Not a very nice advert

[Dave20046]

Originally Posted by MattCo

Matt, these ads are currently being shown all over Australia. The government really goes all out on these ads every year and every year it is bigger than the last.

Don't you get this sort of road safe advertising in the UK?

No, we should do - whenever anyone dares to do something effective it always get's pulled because England's full of fannys

Originally Posted by beabert

I dont think any of them will have an impact, only seeing it will, then its too late.

http://www.youtube.com/watch?v=wq4ZkpJzxtE

Not a very nice advert

You are probably right. There is nothing like seeing one of your riding buddies die or being first on scene to a horror crash where seven people have died and seeing an 8-10yo child sprayed across the road in pieces like roadkill to bring home the message.

About my earlier comment on acclimatisation... The first time I saw that ad, it had an impact, second time around nothing.

Originally Posted by Dave20046

No, we should do - whenever anyone dares to do something effective it always get's pulled because England's full of fannys

There was a similar sort of resistance here and that is when the powers that be should grow some and say they are going to be aired regardless in the interest of the greater good instead of succumbing to pressure from a bunch of sissies if they are serious about these sorts of ad campaigns.