advertising...
 

why are motorbikes not advertised on UK telly?

Re: advertising...
 

Dunno - but there are some cool adverts for bikes on youtube

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They are on British Eurosport. Sky, I know, but still UK telly.

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It's something to do with bikers being a very small target market and TV being ridiculously expensive. Also, that market is quite pro-active in that we seek out information on new products in specialised press rather than wait to be spoon-fed, so mass advertising on mainstream TV would be seen as a waste of effort.

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I saw an advert for the gladius on mainstream tv

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adverts cost money to make and then air, especially in prime time. There is a small target audience to aim for.

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Considering cost and target audience. why did Suzuki keep advertising the Bergman during breaks in racing on Eurosport. I can understand the ride the winds of change etc. But not a Bergman for racing fans

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Loads of people watched F1, but the adverts were for Fords and Vauxhalls. Volume sales, not high value sales.

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i've only ever seen bikes advertised on indian telly.

hth

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they advertise on the radio round sheffield, not sure about elsewhere. Never seen anything on the telly. Maybe they think there's not a big enough market? :scratch: