Ooh, dug a little deeper and it's a finance deal to pay for all 3 years in one- so your £20 isn't paying for the broadband, it's paying for the finance, and the finance is paying for the broadband. Gives them a lot more power, that. Clever. (if you cancel your direct debit, you're not "not paying a bill", you're "defaulting on a loan", and will get in Bother.)
They have quite a long peak time proviso too, 6-11.
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"We are the angry mob,
we read the papers every day
We like what we like, we hate what we hate
But we're oh so easily swayed"
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