from this months bike magazine:
"Car adverts - every single one - operate on the level of pure fantasy, where entire vistas are occupied by a single spiritually fulfilled driver, wafting along some digitally enhanced ribbon of blacktop where traffic jams are verboten. They have nothing whatsoever to do with reality. Bike adverts are almost as strange but in the opposite direction because the factories daren't mention what really goes on. If 20 seconds of what an R1 can do went out with the inspector morse repeats, half the viewing audience would throw up"
and
'Phrases like "ride the winds of change" and "let the good times roll" as favoured by the japanese manufacturers fall some way short of the reality, which might go something like this "we build insanely fast bikes that will do 100mph in first gear and have six gears." However KTM's blunt catchphrases is "Ready to Race....'
.....
"ktm got into plenty of trouble for this and were forced to stop showing the video at the Tokyo Show, but the damage was already done."
http://www.youtube.com/watch?v=-SBQRQlww_E ----- I want one. now.