Re: Padgetts dealership in Bike magazine this month
I work in advertising, once a year my company awards some of the people that advertise with us for various (made up) things.
Best artwork
Best Feature
best concept
most informative blah blah blah
and basically its the sales guys jobs to ring these victims...errrr companies, and say " hi im calling from (insert publication title), congratulations!, you have won an award for best advertising feature for 2008" and they are like wow have i brilliant.
so we send them a certificate which they can then use on future advertising saying they are the best at this that or the other and they send us money.
(I say we, but this is not a practice me or my staff follow as i dont agree with it, however we are a big company with loads of publications and i know it happens)
therefor, as said above, i only go on personal recommendations and word of mouth.
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