At the present time, the symptoms of swine 'flu are far more mild than those of "normal" 'flu.
Normal 'flu kills 1000s in this country each year (but no fuss is made in the media) whereas swine 'flu has been associated with just a few deaths in this country but these have been in people with far more serious existing conditions and who may well have died of these anyway.
Having had normal 'flu in the past i know which I'd prefer to have
The media are interested because it has a good name - even though there's no actual link to pigs
It's the colleague with pnumonia that bothers me far more (and the possibility of getting both together)