Rip Off Britain strikes again. Levis deliberately hike their prices over here, claiming to be an 'exclusive brand'. In the US, they're just workwear.
A few years ago, Tesco were sending people over to the states to buy up cheap Levis and were selling them over here for about £28.
Levis sued them and won. Ever since then, I've been buying them cheap on Ebay, or finding decent almost new pairs in charity shops, rather than give those greedy *******s my money. I'd switch to a different make, but 501's fit me better than any other jeans.