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Originally Posted by Ceri JC
I remember reading an early response to this from someone associated with the scamera scheme (I think it was in MCN a month or so back if anyone wants to dig it up), they basically said, 'You pay for research, you get the results you want. This isn't a fair study.'
Do they not understand what a ridiculous thing that is to say?
If they are effectively saying all research is not balanced, how the **** do they expect us to take their research that shows cameras increase safety, more seriously?!    |
I hate to say it but there is no such thing as fair research mate. I worked in the PR industry for six years, whenever we wanted to create a news story with survey results, the first thing we would do is write down the results we wanted, then work out what the questions where from that, then meet a survey company and discuss who the best audience would be to get the results we wanted etc etc..... it's mostly done like that. Costs a few grand but gets oyu the story you want for the papers.
