so what do you reckon dealers should make?.
Consider out of the bike sales you have to cover:
Salesmans wage
Rent for the showroom space
Rates for that proportion
Vat
Electricity for the showroom
Insurance - we pay £8500 per year
Advertising costs (MCN charge £350 for a fag packet size ad per week)
Warranty
Workshop costs
so out of £900 initial margin you can bring it back down to £300 real profit
So define taking the pi**
