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Bibio · 13-07-09, 06:55 PM

why are motorbikes not advertised on UK telly?

13-07-09, 06:57 PM

Dunno - but there are some cool adverts for bikes on youtube

Lissa · 13-07-09, 06:58 PM

They are on British Eurosport. Sky, I know, but still UK telly.

13-07-09, 07:06 PM

It's something to do with bikers being a very small target market and TV being ridiculously expensive. Also, that market is quite pro-active in that we seek out information on new products in specialised press rather than wait to be spoon-fed, so mass advertising on mainstream TV would be seen as a waste of effort.

13-07-09, 07:23 PM

I saw an advert for the gladius on mainstream tv

14-07-09, 08:10 AM

adverts cost money to make and then air, especially in prime time. There is a small target audience to aim for.

timwilky · 14-07-09, 09:17 AM

Considering cost and target audience. why did Suzuki keep advertising the Bergman during breaks in racing on Eurosport. I can understand the ride the winds of change etc. But not a Bergman for racing fans

14-07-09, 09:35 AM

Quote:

Originally Posted by timwilky

Considering cost and target audience. why did Suzuki keep advertising the Bergman during breaks in racing on Eurosport. I can understand the ride the winds of change etc. But not a Bergman for racing fans

Loads of people watched F1, but the adverts were for Fords and Vauxhalls. Volume sales, not high value sales.

14-07-09, 09:41 AM

i've only ever seen bikes advertised on indian telly.

hth

Dave20046 · 14-07-09, 09:51 AM

they advertise on the radio round sheffield, not sure about elsewhere. Never seen anything on the telly. Maybe they think there's not a big enough market?

13-07-09, 06:55 PM	#1
Bibio Member Mega Poster Join Date: Jul 2008 Location: here as devil's advocate Posts: 11,569	advertising... why are motorbikes not advertised on UK telly?

13-07-09, 06:57 PM	#2
simesb Guest Posts: n/a	Re: advertising... Dunno - but there are some cool adverts for bikes on youtube

13-07-09, 06:58 PM	#3
Lissa Just Ballast Mega Poster Join Date: Feb 2006 Location: Rugby, South Mids Group Posts: 4,381	Re: advertising... They are on British Eurosport. Sky, I know, but still UK telly. __________________ If It's Too Loud, You're Too Old! I'd Rather Have Two Big Bangs Than Four Little Strokes

13-07-09, 07:06 PM	#4
Woz Guest Posts: n/a	Re: advertising... It's something to do with bikers being a very small target market and TV being ridiculously expensive. Also, that market is quite pro-active in that we seek out information on new products in specialised press rather than wait to be spoon-fed, so mass advertising on mainstream TV would be seen as a waste of effort.

13-07-09, 07:23 PM	#5
Speedy Claire Guest Posts: n/a	Re: advertising... I saw an advert for the gladius on mainstream tv

14-07-09, 08:10 AM	#6
Geoffrey Guest Posts: n/a	Re: advertising... adverts cost money to make and then air, especially in prime time. There is a small target audience to aim for.

14-07-09, 09:17 AM	#7
timwilky Member Mega Poster Join Date: Mar 2004 Location: Not in Yorkshire. (Thank God) Posts: 4,116	Re: advertising... Considering cost and target audience. why did Suzuki keep advertising the Bergman during breaks in racing on Eurosport. I can understand the ride the winds of change etc. But not a Bergman for racing fans __________________ Not Grumpy, opinionated.

14-07-09, 09:41 AM	#9
keithd Guest Posts: n/a	Re: advertising... i've only ever seen bikes advertised on indian telly. hth

14-07-09, 09:51 AM	#10
Dave20046 Member Mega Poster Join Date: Jul 2008 Location: Sheffield Posts: 10,274	Re: advertising... they advertise on the radio round sheffield, not sure about elsewhere. Never seen anything on the telly. Maybe they think there's not a big enough market? __________________

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